Has anybody seen any ads, posters etc promoting the album? I just wondered what sort of track record Cooking Vinyl have when it comes to marketing their artists.
But I did notice that in HMV Sheffield, on their 'New Releases' rack, The Loudest Engine was placed top left corner at eye level (the rack is approx 5 x 5 CDs big), so somebody's put it in a prime spot. But the info describing the album is pinched from Wikipedia, not taken from any Cooking Vinyl press release.
Post by incoasterble on Sept 23, 2011 19:28:15 GMT
I've seen some pretty prolific bands up there on Cooking Vinyl's wikipedia list of artists so I'd like to think they know their stuff. Blondie, Ocean Colour Scene, Marilyn Mansun, Idlewild, The Prodigy. The Vines are on there too, and tbh didn't see them push Future Primitive too hard in the UK, but then they're more primarily an Australian based band though. Anyhoo I'll probs be clocking into Bradford's HMV at some point the weekend since I'm gonna need a second copy of TLE (for the car) amongst other things - will let y'all know what I find if I find it...
Just going off the CD promo for 'Into The Sky' which was a badly cut piece of photocopied paper I'd say Cooking Vinyl have little input on the promotional side. It all depends on the deal that the band made with Cooking Vinyl, everything is so fractured with the business side of music these days I wouldn't be surprised if the band are doing most of the PR themselves. (ie signing CD's after the gig to bring more cash into the coffers) To be in a band these days proves your in it for the music because the money's vanished for most bands ! Merchandise definately needs to be taken seriously and maybe a little more imagination wouldn't go amiss.
Post by incoasterble on Sept 25, 2011 17:30:41 GMT
Actually to be fair Mike that reminds me of something a Zack from Pledge said (we got quite chatty) about bands & their management now having to do a lot more that previously record companies would've done - some do a better job than others - so chances are you're right on those points. Zack also alluded to the music industry crumbling around bands as well, guess u have to work harder to make a profit at it these days, personally I think covering the costs like travel, all things musical and lifestyle would be the toughest thing.
Anyways I visited HMV Bradford today - they were already starting thier re-shuffle for Monday's releases, so can't say for sure, but they have 4 racks with all their recommendations, and most stuff gets 1cd's width of coverage with a similarly sized bit of blurb to one side. Well TLE was their on the third rack along 2nd to bottom & a row away from rubbing shoulders with The Duke Spirit's new album. Also Howling Bells were in the alphabetical section with TLE one of those little shelves all to itself. The recommendation seemed along the lines of what Blade mentioned. I noticed they'd put on the bottom some stuff about critics saying two of the new songs which they'd played back in 09 had been very good - The Loudest Engine & Crossroads - well I don't think Crossroads is on TLE so I got a bit annoyed at the lack of attention to detail there. Bought myself a second copy anyway.